Why I Stopped Serving Alcohol at My Business Events with AliceAnne Loftus
Jun 30, 2025
Why AliceAnne Stopped Serving Alcohol at Her Business Events
Some conversations on Sober Fit Life just click. That was exactly the case when I sat down with my friend, coach, and powerhouse leader, AliceAnne Loftus.
AliceAnne is a business strategist, community builder, and founder of Leading Lady Coaching. She’s someone who knows how to hold space for women in leadership—and recently, she made a bold and beautiful decision to remove alcohol from all her business events. Not because she had a drinking problem. Not because someone told her to. But because it didn’t align with the kind of spaces she wanted to create anymore.
She shared with me that alcohol was never a huge part of her personal life. But like many women entrepreneurs, she felt the pressure to include it. Networking events. Mixers. Business retreats. A glass of wine here, a champagne toast there. It was always just there—until she started to question why.
After we connected and started talking more about sobriety and intention, she realized that the presence of alcohol wasn’t neutral. It actually shaped the energy of the room. It limited some women. It made others feel pressured. It masked discomfort. And it took away from the deeper conversations she was craving in her community.
So she removed it.
And something amazing happened: her business got even better.
In this episode, we talked about:
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Why alcohol is so embedded in women’s networking culture
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How “fun” and “fluff” can sometimes distract from real transformation
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The fear of judgment—and what really happened when she made the change
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Why sober-friendly doesn’t mean anti-alcohol—it just means inclusive
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The ripple effect on her clients, family, and events
AliceAnne also shared how this shift impacted her personally. It wasn’t just a business move—it was a values move. She began showing up more authentically, creating cleaner, more focused events, and connecting with women on a deeper level.
It’s proof that you don’t have to follow the script. You don’t have to do what every other entrepreneur is doing. You can pause, reflect, and lead with intention.
And when you do? You might just create something even more powerful.
🧭 Resources Mentioned:
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📚 Take the Lead book by AliceAnne Loftus
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💬 Follow AliceAnne on Instagram: @leading.lady.coach
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